World Tour Pro Cyclist, Ben King, has achieved great heights; National Championships, a Tour de France finish, and Criterium International victory are among his many highlights. In preparation for his 2016 season, an unexpected crash left Ben stranded at the bottom of a mountain with a broken ankle, {...}

Cycling is a fast growing sport in the US. Where growth has been large in the middle aged male category and often called “the new golf” cycling is now aiming to grow the base. The National Interscholastic Cycling Association (NICA) has set itself apart by creating a league that train coa {...}

The second installment of MAsi’s Balance series takes us deep into Appalachia. Jay Moglia, a musician, a courier, a racer, a race promoter, and owner of Lost River Barn (a cycling getaway for teams and clubs) shares his thoughts on what it means to be balanced… Watch Part 1 {...}

Working with Masi Bicycles is always a blast. With a great line up of entry level to top end race bikes, they have something for everyone. In this series we explored the importance of “Balance” as it applies to life, cycling, and everything in between.  Let us know what you think of th {...}

Winsor Creative produced was recently commissioned to create a series of yoga workout videos for Runner Love Yoga and promo videos to accompany them. Ann Mazur, a Phd Professor of English literature, began running in high school, and to improve her flexibility, she began taking yoga classes. Not lon {...}

Cutaway USA is a premier cycling clothing brand with a custom apparel arm. With new colors, new materials, and beautiful fall weather, Cutaway wanted to kick off the new season with a simple, quick video specifically target t their Instagram and Facebook followers. The video features sponsored athle {...}

With Italian roots, and Californian history, Masi Bicycles is celebrating its 70th anniversary this year. In recognizing its past, Masi historian and project Manager Dom Phipps will be writing a book tracing the lineage and completing the story that brought the famous frame builder Faliero Masi to t {...}

  Last year, Team SmartStop hired me to produce an ad for NBC coverage of the Tour of Colorado. It aired 14 times over the week of racing. This year, they expanded and have asked me to produced a series of ads that highlights members and particular sponsors of the team. We didn’t want th {...}

In 2013, Team SmartStop was invited into its first Medalist event, the Tour of Alberta. The following year, after winning many National Race Calendar events and the USPRO National Championship, SmartStop was invited to even bigger events – The Tour of Utah and Tour of Colorado. With the succes {...}

A small private school, the Miller School of Albemarle, nestled in the beautiful Blue Ridge mountains is one of the few schools in the country to offer cycling a school supported sport. In order to bring cycling more into the mainstream, The Miller School Endurance program partnered with other priva {...}

In my short time a pro cyclists, I spent two years racing on legendary bicycle company with Italian origin; Masi. If you remember the famous 80’s cycling flick “Breaking Away”, the bicycle ridden by the protagonist was in fact a Masi Gran Criterium – the anchor of their line. {...}

Virginia, and Charlottesville city in particular, is a region rich in history. Many of the founding fathers have homes in the central part of the state; Monticello (Jefferson), Ash Lawn (Mason), and Montpellier (Madison) to name few. But another home, Castle Hill, just outside the Charlottesville ci {...}

Over the years I have been fortunate enough to create some lasting relationships in the cycling industry. Not just business, but friendly. Mercury Cycling, and their owners Chris and Karen Mogridge, are not only clients but good friends. I’m always excited about the fun we have when creating {...}

Before turning my attention to Winsor Creative full time, I was lucky enough to spend a few years racing bicycles professionally. Cycling teams are not just sports organizations, but rather marketing engines for the sponsors that support them. The last UCI ranked team I was a part of was Team Smart {...}

Pro cyclists are moving billboards. Like stickers on the body of a Formula One race car, logos are printed on the jerseys of the riders. Though a niche sport in the US, it is a growing sport with 57 million recreational cyclists and over 100, 000 registered racers. Bobby Lea and Clay Murfet, featur {...}