Before turning my attention to Winsor Creative full time, I was lucky enough to spend a few years racing bicycles professionally. Cycling teams are not just sports organizations, but rather marketing engines for the sponsors that support them. The last UCI ranked team I was a part of was Team Smart {...}

Pro cyclists are moving billboards. Like stickers on the body of a Formula One race car, logos are printed on the jerseys of the riders. Though a niche sport in the US, it is a growing sport with 57 million recreational cyclists and over 100, 000 registered racers. Bobby Lea and Clay Murfet, featur {...}