Cycling is a fast growing sport in the US. Where growth has been large in the middle aged male category and often called “the new golf” cycling is now aiming to grow the base. The National Interscholastic Cycling Association (NICA) has set itself apart by creating a league that train coaches, builds events, and recruits students. Thousand of kids have found a love for a cycling, and bike racing, all over the country. Winsor Creative was hired to showcase the Virginia chapter’s growth and character to help being in more races, more coaches, and get more kids on bikes.